The popular scrubs company FIGS recently offended women in medicine after releasing a new video that showed a woman reading a “Medical Terminology for Dummies” book upside down. Dr. Stephanie Markle, D.O., M.P.H., an intensive care unit doctor and surgeon in Kalamazoo, Michigan, told ABC News that the "blatantly misogynistic" ad has angered many in the medical community. Most health care providers are aware of the FIGS scrubs advertisement that depicted a female physician with a DO badge holding a Medical Terminology for Dummies book upside down. Marie Thigpen, a neonatologist in North Carolina, said the video was “shameful,” according to NBC News. "Our DO colleagues are highly trained physicians, many of whom hold leadership positions in academia and have authored medical texts themselves," the organization said in a statement to ABC News. When FIGS, a designer scrubs and medical apparel company, released an advertising campaign featuring a female physician in pink scrubs wearing a nametag that said “DO” and reading a “Medical Terminology for Dummies” book upside down, the AOA took immediate action. Among specialists, they make 31% more, it found. And they may wear pink scrubs, but they've never needed to read any textbook made 'for dummies. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an "insensitive" video that portrayed female doctors of osteopathic medicine as "dummies.". A look at how you might get your COVID-19 vaccine, In our opinion: Utah mask requirement is the right move, This map lets you see if your hometown will flood because of rising sea levels, Ex-Arizona official sentenced to prison in ‘baby mill’ adoption scheme, San Juan County Commission wants Biden to restore Bears Ears boundaries. Turn on desktop notifications for breaking stories about interest? A medical worker walks past a sign that reads "Express Care. However, she walked into the frame reading a book, upside down, titled, "Medical Terminology for Dummies." FIGS is doing their best to dig out of the misogynistic, sexist, and DO bashing hole that they found themselves in after releasing an advertising video on their website. The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down. https://www.yahoo.com/lifestyle/figs-called-sexist-183238793.html In one fell swoop, FIGS enraged the entire medical community causing backlash towards their company. Is it insulting to women? Figs has been growing fast since its 2013 founding, and the venture-backed company is reportedly pulling in more than $100 million in annual revenue. People who normally rave about the fashionable scrubs began to complain about both sexism and bias against osteopaths, and Figs couldn’t just put a fig leaf over it. They are different from traditional medical doctors in that they are trained to take a holistic approach to patient care. “How many execs saw this and no one said a thing? Shouldn't be reading because medical terminology is in fact called 4 years of medical training. She’s reading a “Medical Terminology for Dummies” book upside-down. They made 3 in a row. Many people may not be aware of w hat a DO is. DOs are fully licensed physicians who take a more holistic approach to medicine, compared to medical doctors. Will Vancouver mayor’s stance hurt Salt Lake City’s hopes for another Olympics? Well, yeah, duh. Because it portrays a female, who’s kind of a ditz holding a book upside down that she shouldn’t be reading because medical terminology is in fact called four years of medical training. I will not be supporting FIGS , and encourage all those who purchase scrubs to join me.”, “Female doc here,” she wrote on the company’s Facebook page. That’s the real problem. The organization Physicians for Patient Protection said it was "dismayed" by the Los Angeles-based company's marketing. FIGS sells scrubs and other medical apparel and accessories for medical professionals, including physician assistants, doctors, nurses and nurse practitioners. The company deleted the video and later said it would donate $100,000 to American Osteopathic Association, an organization for DOs, according to CNN. Hundreds of doctors, nurses, PAs and medical students took to social media this week to make their outrage known, claiming the ad promotes negative stereotypes about female healthcare … In the ad, a woman in Figs scrubs with an ID tag that says “DO” walks onto the screen while reading an upsidedown book called Medical Terminology for Dummies . Scrubs brand FIGS comes under fire for 'insensitive' ad featuring female physician The ad showed a DO reading a "Medical Terminology for Dummies" book upside down. Here's what they say about the fall. Figs, a company that makes scrubs, prides itself on providing a trendy product for healthcare workers. Now, let’s examine this a little bit. DOJ investigating possible criminal 'bribery' for presidential pardon scheme, CDC warns Americans not to travel to Mexico as airlines see increased demand, White House vetting pardon requests as some push Trump to preemptively pardon family, Hiker recounts seeing mysterious monolith removed from desert, Police: Beaten bowling manager asked patrons to wear masks. The mysterious silver monolith rising from red rock country in a remote area of Utah was taken down Friday night by a group of four men who broke it into chunks before hauling it away, according to a professional photographer from Colorado who posted on Facebook that he witnessed the monolith’s removal. Remember that it is their mission to serve us as health care. ... it shows a woman modeling neon scrubs, and wearing a DO badge. The video showed a woman in neon pink scrubs reading a book titled "Medical Terminology for Dummies" while holding it upside down and a camera cut that zoomed in on a … @NBCNews: New England Journal of Medicine, one of the most prestigious medical journals in the world, lambasts US politicians for their handling of coronavirus pandemic. This imagery is laughable in its absurdity—but it isn’t funny. You don’t even realize that your ad is trash. The video portrayed a female osteopathic physician in pink scrubs holding a “Medical Terminology for Dummies” book upside down. Male primary care physicians make about 25% more than their female counterparts, according to Medscape. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Committee, but didn ’ t funny people may not be aware of w hat DO. Cougars ’ postseason is tough to predict and we will spend elsewhere. ” first last... 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