Cathy Swanson Wheaton is the executive editor for all Betty Crocker and Pillsbury cookbooks. He leads cooking events, wine pairing classes, public speaking engagements, adult learning facilitation, large group and media-based culinary demonstrations as well as private in-home chef experiences. When did organ music become associated with baseball? Tenley has a background in corporate research and development supporting food scientists, research and business communities. Betty’s popularity isn’t confined to her “birth” country, the United States. She is currently a weekly columnist for the Minneapolis Star Tribune and also writes frequently for FoodNetwork.com. Betty was chosen simply as a friendly-sounding name. On her own time, Jennifer is an expert in plant-based cooking and is constantly experimenting with new trends in baking. This classic, along with its subsequent editions, has been beloved for generations and is now in its 12th edition, “Betty Crocker Cookbook: Everything You Need to Know to Cook from Scratch.” To date, 63 million Betty Crocker cookbooks have been published — but books aren’t the only way Betty connects with home cooks. General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. If you continue to use this site we will assume that you are happy with it. Carrie Franzen is a content and recipe development consultant in the Kitchens of General Mills where she develops and creates content for various brands including Pillsbury, Betty Crocker, Tablespoon, Gold Medal Flour, Old El Paso and Immaculate Baking. Betty’s trademark Red Spoon began appearing on packaging in 1954. She has three grown boys and has enjoyed cooking on a large scale to satisfy three big appetites. Her lengthy experience includes: a pastry chef and baker for several fine dining restaurants in the Midwest, a chef instructor at Le Cordon Blue School of Culinary Arts, a manager and instructor for a culinary school in the Twin Cities and she has been published in several cookbooks and magazines. She has changed her looks seven times over the past century. She — or rather, the multi-talented team behind Betty — is still dedicated to working for, “all of you who like to minister to your dear ones by serving them good food,” as she wrote in the preface of the “Betty Crocker Picture Cook Book” in 1950. Additionally, Mike has experience in wellness content development for several health service providers. Inter state form of sales tax income tax? Launched in 1997, BettyCrocker.com continues the legacy of adapting, discovering and sharing the knowledge that home cooks crave. Cookware (pots, pans, skillets, etc.) The surname Crocker was chosen to honor a popular, recently retired director of the company, William G. Crocker. Please use this email form. That rich hertiage and culinary knowledge lives on in our commitment to celebrate the Betty in all of us — by sharing our passion for food, valuable test-kitchen wisdom and lifestyle expertise — straight from our kitchen to yours. In addition, Mary Kaye has worked on eight Pillsbury Bake-Off® Contests testing recipes. Copyright © 2020 Multiply Media, LLC. In 1927, the cooking school became a program on the fledgling NBC network, continuing for 24 years with more than one million listeners enrolled. Tenley’s food inspiration comes from reading cookbooks, food blogs and interesting restaurant menus. How will understanding of attitudes and predisposition enhance teaching? Though she might not look it, Betty Crocker is nearly 100 years old, and she’s still going strong with more than 12 million visitors to this website each month. According to Fortune magazine in April 1945, she was the second best-known woman in America, followed by First Lady Eleanor Roosevelt. Cathy is a true Minnesotan who frequently says “yah” but draws the line at “you betcha.” She will, however, be sure she’s asked her guests if they’d like leftovers at least three times, and has been known to say, “No one leaves until the food is all gone.” When she’s not creating cookbooks, she can often be found in her own kitchen, finding reasons to cook for friends and family. 3. Prior to her current work, she specialized in the health and wellness space for 10 years for brands like Muir Glen, Cascadian Farm and Yoplait, assisting in the management of food content strategy, product innovation and food trend analysis. Betty Crocker packaged cake mixes were introduced in 1947 with Ginger Cake, the precursor of today’s Betty Crocker Gingerbread Cake. She loves taking her family on a tour of the world through food and makes trying and experiencing new foods and flavors a priority. Cathy started her career developing the recipes that you find on the back side of food packaging, and throughout her 25+ year career, she has created thousands of recipes for packages, newsletters, websites, ads, magazines and cookbooks. ), camping on the weekends or collecting classic cookbooks. Betty’s story began with a promotion run by Gold Medal Flour back in 1921. Though she is the resident dinner expert, she’ll occasionally bake a key lime pie or pumpkin bars (the only two desserts she truly enjoys). Learn all about Betty’s history, plus today’s mission—here’s everything you ever wanted to know about America’s First Lady of Food! Betty Crocker packaged cake mixes were introduced in 1947 with Ginger Cake, the precursor of today’s Betty Crocker Gingerbread Cake. Her kitchen is always stocked with unique ingredients like spring roll wrappers, tamari and gomasio. The work that takes place in the Betty Crocker Test Kitchens is one of the key ways that the company delivers on the commitment Betty represents. Keep reading to learn about her journey from radio to books to television and the Internet. Otherwise, look for her on the ballroom floor with her husband, learning various couples’ dances, or in the great outdoors. From the initial recipe ideas and recipe tastings to the recipe methods and copy reviews, Jennifer is involved in the creation of each recipe made in the kitchens from start to finish. A robust series of how-to videos exist on Betty’s YouTube channel and subscribers of the BettyCrocker.com newsletter get regular inspiration delivered to their inboxes – sign up today! In her own kitchen, Maggie’s favorite recipe to make is her own take on pimiento cheese. A Minnesota native, Maria loves cooking and baking meals for her family and traveling up to northern Minnesota to the family cabin on the weekends. She was the CEO of the International Association of Culinary Professionals for four years until she left to spend more time cooking and less time budgeting. She also works on kitchen innovation projects to develop new on-trend content for the brands. She has an awesome husband, Mike, and two kids—Redford and Marley—who she’s also teaching to love cooking. Prior to her work at General Mills, she studied in the culinary arts program at Hennepin Technical College in Minnesota. The name Betty Crocker was created to personalize responses to consumer inquires. By the early 1940s, surveys showed that the name Betty Crocker was known to nine out of ten American homemakers. In 1924, the Washburn Crosby Company saved a local radio station from bankruptcy, changed the station’s name to its acronym, WCCO, and presented Betty Crocker on daytime radio’s first cooking show. Meet the experts who work behind the scenes to bring the food to life. Mary Kaye’s love for food extends beyond her work in the Kitchens of General Mills—she has a passion for pies and is famous among friends for her extra-indulgent chocolate chip cookies. Betty Crocker was the invention of one of the five mills (Washburn Crosby Co.) that originally merged to create General Mills in 1921. The “Betty Crocker Picture Cook Book” put Betty on the map back in 1950 when it quickly became a best-seller. Almost seven million copies of a Betty Crocker wartime booklet, “Your Share,” were distributed at this time. Maggie grew up in the Mississippi Delta, where the top three topics of conversation are usually food-related: What’d y’all eat? Maria has over 25 years of recipe check testing experience at General Mills. “Betty Crocker Cooking School of the Air” was an immediate success, and the next year was expanded to 13 regional stations. Cathy shepherds each cookbook project through the publishing process, from start to finish—including creating new recipe ideas, directing recipe creation in the Betty Crocker Kitchens and much more. With user-friendly features and stunning design, Formula Brands products won’t just toast bread or brew coffee; they’ll serve as focal points for the aesthetic of your customer’s entire kitchen. Who owns the company Betty Crocker? And that’s what she loves about her work the most. Whether viewed as an icon of food expertise and reliable products or as a real person, Betty Crocker’s luminous career endures. For nearly a century, Betty Crocker has been America’s source for modern cooking instruction and trusted recipe development. 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