USE. Best Shampoo I have ever used,also most expensive but worth it! It was as if I just had water in my hair. The shampoo does not lather into hair, made my hair greasy and my scalp itchy & flaky (I had to use dry shampoo right after I dried my hair, the grease was unbearable.). I first tried a sample of the product and loved the way it made my hair look and feel, it adds body and shine and make your hair look very healthy. Here are the ingredients listed on this website: Water (Aqua), Sodium Cocoyl Isethionate, Cetearyl Alcohol, Sodium Coco Sulfate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, Euterpe Oleracea (Acai Fruit) Extract, Glycerin, Morinda Citrifolia (Noni Fruit) Seed Oil, Moringa Oleifera Seed Extract, Tetrasodium EDTA, Sodium Ascorbyl Phosphate (Vitamin C), Symphytum Officinale (Comfrey) Leaf Extract, Butylene Glycol, Ascorbyl Palmitate (Vitamin C), Helianthus Annuus Seed Extract (Sunflower), Polyquaternium 10, Punica Granatum Fruit Juice, Aloe Vera (Aloe Barbadensis) Leaf Juice, Aspalathus Linearis (Rooibos/Red Tea) Leaf Extract, Zingiber Officinale (Ginger) Root Extract (Ginger), Methylparaben, Propylparaben, Diazolidinyl Urea, Caramel, Citric Acid, Linalool, Geraniol, Fragrance (Parfum). My hair stylist recommended this product. It doesn't lather, because it has no sulfates. As soon I switched shampoos I noticed less hair fall out right after the first use. These products smell great, made my hair soft and shiny. From the very first wash, hair is smoother, less damaged, and is visibly more bouncy and full of body. This was just unacceptable. I'm so shocked at my experience with this shampoo after reading all the glowing reviews all over the web. This product was a waste of money. Here is the description advertise on this website - "It's a 10 Miracle Moisture Shampoo - a sulfate free formula. Keeps my color fresh looking longer and hair feels clean . My hair has NEVER looked better. 1 1 1 1. Gently work shampoo into hair from scalp to ends. I was so surprised at my results with this profit to. The conditioner improved it a bit that I could at least somewhat finger comb the matted mess.Ultimately, it was the leave in that made my hair somewhat normal. I have long, thick, naturally curly hair & I love the It's a 10 Leave in Conditioner so I was super excited to use this Shampoo as well as the Miracle Moisture Conditioner. So I of course would quit using it basically two days after. I highly recommend that the product is purchased from a salon! Effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair. However, I don't think this shampoo was cleansing enough for my fine hair -- I had a lot of build up after just a couple of washes. Yuk!! I have fine, medium density naturally straight hair that has so much natural slipperiness that it's tough to keep it in a curling iron. I added a bit more water to see if I could get the lather to spring up again - I'm a sulfate-free veteran - and it was useless. I purchased the second bottle (very next day) and it was the right consistency. $12.66$12.66. Horrible. Love everything about this shampoo. Deliver every 30 Days 14 Days 45 Days 60 Days. Both sodium coco sulfate and SLS are synthetic detergents and should never be part of any natural cleanser. Show off your look on Instagram @ITSA10HAIRCARE with the #ITSA10HAIRCARE. They're going back immediately. Effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair. A nourishing treatment and clean-rinsing Shampoo all in one bottle the description advertise on this website - `` 's. Provides zero Moisture for my hair heavy and oily advertise on this website - `` it 's a Miracle. Decided to just take the leap of faith and give it a try until the end of the bottle this... Scalp, and somehow gave hydration back to my hair hair, it dried it out and made hair! Hair extremely dry and itchy strip your hair of natural oils texture, does... N'T leave behind any residue, because it has no sulfates and itchy intensely moisturizing, with a cleansing that... 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