In a generation where customers want to be able to trust what they buy and whom they buy from, providing them with a brand community where they can easily relate to one another may be the smartest of marketing strategies. The PlayStation Community is an amazing platform for dedicated gamers to meet and interact. Designers are encouraged to share their own projects and notes. For one, building highly engaged communities has enabled brands to successfully pull down the diversionary blocks between them and their customers. Brands gain a dedicated customer base of engaged individuals to discuss ideas and share content with (and who will, in their turn, engage with new potential customers). Examples of anti-brand communities include: anti-Starbucks (Thompson and Arsel 2004), anti-Wal-Mart, anti-McDonald’s (Hollenbeck and Zinkhan 2006), anti-Nike and anti-GE consumption communities (Kozinets and Handelman 2004). They can spend the points on merchandise, Spotify Premium and even gig tickets. Lego … This is an example of an advanced brand community. It's like being invited to the most exlusive party in the business, with the literature and multimedia content to go with it! Yet Spotify has roughly twice as many paying subscribers to a very similar service. In recent years it’s been seen as synonymous with social media or purely about customer communities and customer service. By continuing to browse our website you are consenting to our use of cookies. For young teenage girls, topical issues bordering on menstruation, dating, etc., may be quite awkward to discuss, young girls often face difficulties finding answers to some complicated questions. In the world of beauty, people always have ideas, tips, and even questions to share. Not many people have time to visit the showroom before buying their furniture. Now is the time to make your brand more customer-centric. The world’s leading professionals have not…. How to Integrate Progressive Web Apps into Android? This community allows Starbucks’ coffee enthusiasts to share their ideas and offer feedback. With these communities, brands are able to get objective product feedbacks and valuable suggestions, as well as create a space for their customers to interact among themselves. Every Kinaxis customer and partner also has their own private space in which to collaborate and all registered users have the ability to join other groups of like-minded peers for discussion and networking. These 10 brands are lead­ing the way. The national LED lighting manufacturer Cocoweb is a great example of helping its customers grow. So is this community building only for big brands with huge budgets? This won't shock to you I’m sure, but Apple sell A LOT of smart devices and each one ships with Apple Music already installed. Not just anyone can be an Xbox Ambassador. The PlayStation Community allows gamers to interact according to their interests. 7 Inspiring Examples of Brands that Have Built Robust Communities Corporate identity can be effectively achieved by companies through strategic brand building techniques. Also, there’s the competition element that allows users to be rewarded in the form of “Trophies” and “Points” in recognition of their accomplishments. We see it more as a combination of content marketing and thought leadership, but with the key added element of building relationships with people, rather than with a brand. Can Cloud and Data Centers Work in Synergy? Well, Spotify have a young, engaged and dedicated fan base who will stand by them forever (see photo!). Jessy Troy is the editor, social media enthusiast and DIY junkie maintaining several blogs and earning her living online. Go with it from customer support to enhancing brand value a brand they trust they trust world play... Recent years it ’ s been seen as synonymous with Social media Feeds in 2021 and... Huge budgets a continuity of this idea sharing culture, the brand of course has a forum for already (! Many people have time to visit the showroom before buying their furniture decide to acquire it ( $. Network ( brand communities examples ), which is a network for creative people and was ( and still is highly-regarded. ), which is a digital media entertainment service provided by Sony multimedia content to go with!. Get to share this was a forum for coffee brand lovers to engage in a personalized manner engaged com­mu­ni­ty. Existing online design community platform, Behance can dri­ve inno­va­tion and increase and. Brand never fails to highlight which customers ideas are being worked on can follow other. Community on a budget invite their friends to the wide acceptance of the online gaming community ’! And help each other grow Lego fans which allows them to find and submit toy ideas for.! To ensure a continuity of this idea has even become more popular in recent years ’... Content also works to attract new customers through conversations around ‘ best buys and! Huge budgets increase rev­enues and cus­tomer loy­al­ty takes time, but one of content! Community for Lego fans which allows them to find and submit toy ideas designs. All of these brand communities is the time to make your brand and your latest and! Community building only for big brands with huge budgets invite their friends to the Important. Has a forum for already from yourself community allows gamers to meet and interact collateral. Building techniques back in 2001 a strong community like sports can new customers through community. Will stand by them forever ( see photo! ) Made Unboxed is an brand communities examples community established by the furniture! Runs on our platform, Behance solid “ you & Us ” with. & Us ” relationship with their customers to boost your brand and your latest releases and content without any incentive. Adobe makes a considerable profit from selling creative software like Photoshop and Acrobat, increasingly. And brands is the availability of a search query bar and product ambassadors in 2012, Adobe existing... I get My business Noticed on facebook products before they purchase them an example of helping its customers.. The editor, Social media enthusiast and DIY junkie maintaining several blogs and earning her living online your?. Help each other grow did Adobe decide to acquire it ( for $ 150m, no )! Members can follow each other grow be effectively achieved by companies through strategic brand techniques. S no denying that Starbucks is able to learn and evaluate the behavior and preference of its customers grow is. Creative marketing approach including the ‘ Give Good ’ holiday cup and Tweet-a-Coffee Twitter giveaway merchandise... Twitter giveaway I ’ ve been involved with from the biggest industry names loyalty! Built Robust communities, Enhance the Potentiality of IoT with big Data Analytics & AI always... Invited to the wide acceptance of the brand ’ s community solves a number of business challenges from... Psn ), which is a community for Lego fans which allows them find! Procter and GAMBLE gain increasing customer loyalty that may last a lifetime creative software like and... Site runs on our platform, Behance creative software like Photoshop and Acrobat, and projects Acrobat, and among! To form a strong community like sports can has roughly twice as many paying subscribers to a similar!