Just quality rice, simply cooked then dried. Judann Pollack (Judy) is executive editor of Ad Age. Rice is a nutritious and inexpensive staple that when kept under the right conditions can last almost indefinitely, so it makes sense consumers would want an ample supply on hand during this crisis. - 2 days 6 hours ago. The clock's been ticking for Minute rice. . A Wellcome shop assistant said there people lined up before one Wan Chai store opened at 8:00 am today, and all of the white rice and toilet paper – … Ad Age Collective Expert Panel No weird processing or bad chemicals (yikes). - It's fast and easy! Shop Target for Minute Rice. As the effects of COVID-19 are being felt in the U.S. and around the world, consumers are rushing to stockpile groceries and household supplies in fear of being quarantined or isolated in their homes for weeks. Informa Markets, a trading division of Informa PLC. The clock's been ticking for Minute rice. 10 hours 30 min ago, By Hay and forage tips for winter and spring, Mississippi cotton update and cottonseed selection for 2021, Shopping local makes Christmas more special, Former senators talk presidential election, The Delta Council Meeting asks for support in the effort to build the pumps, Organizers err on side of caution due to coronavirus outbreak, Allowed HTML tags:

. COVID-19 is changing retail market logistics. Nothing added but convenience. Kraft's rebuilding program for Minute rice kicked off this month when the company broke a TV campaign that represents a new approach for rice. And, he said, "rices have been facing out-and-out rejection [by consumers] for the likes of potatoes and pasta.". Alexandra Jardine USA Rice President & CEO Betsy Ward issued the following statement: "U.S. consumers need not be concerned about a shortage of U.S.-grown rice. 13 hours 41 min ago, By Arkansas producer finds success in zero-basin rice. The top 5 most creative brand ideas you need to know about right now, Watch the newest commercials on TV from PayPal, Nintendo, Liberty Mutual and more, Facebook offers millions of dollars in refunds to advertisers tripped by measurement mistake, 6 essential steps to an effective advertising pitch, Twitter, YouTube step up misinformation crackdown, and TikTok viral paint star has a new job: Wednesday Wake-Up Call, Why Heineken USA is getting crafty on Pinterest, What Facebook needs in its next CMO—and it's not a savior who will change everything, How to plan ads for an uncertain Super Bowl: just assume it’s happening, Influencer marketing bounces back strong as pandemic lingers, Ford taps eBay’s Suzy Deering as next CMO as it looks outside auto industry for marketing help, Trio of advertising, marketing and publishing vets open media and entertainment company, Fired Sherwin-Williams paint enthusiast and TikTok star joins rival firm to develop new paints, Burberry debuts a mesmerizing, modern take on 'Singin' in the Rain', Goodby, Silverstein & Partners is back in New York, Geico backs MLB’s ‘Field of Dreams’ game and McCormick makes a hot deal: Trending, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox.

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