US snack maker Utz Quality Foods has extended its acquisition spree with a deal for Truco Enterprises, the Texas-based owner of the Mexican tortilla chips and salsa brand On … Corbin Electric – The Construction Industry Is In Need Of A Reset! A lot of them don't taste great. About Truco Enterprises Truco is a leading developer and marketer of tortilla chips, salsa, and queso under the On The Border® brand. If you can develop the product in a way that enables you to organic certifications and it tastes great, you have a home run. (RTTNews) - Utz Brands, Inc. (UTZ) said that its subsidiaries Utz Quality Foods, LLC and Heron Holding agreed to acquire Truco Enterprises, a seller … In the never-ending battle for shelf space and consumer taste buds, the exclusive licensee for On The Border’s retail products is … Corporate Office We want to surprise and delight them with our innovation,” Walsh said. Truco’s chip innovations are viewed through compelling flavor and ingredient lenses. The success that they're having in the U.S. is very similar to ours — it's all about quality ingredients.”. “Here's the reason I came to Truco,” she said, “The fundamental thing about consumer products is that you must have a product with incredible quality. It has a bubbly, flaky texture which delivers a unique experience for the consumer. The resulting entity was valued at about $1.5 billion. Truco stands behind a promise to each and every customer, supply chain partner, and its employees. Utz Brands subsidiaries, Utz Quality Foods and Heron Holding Corporation, have agreed to acquire Truco Enterprises, a producer of tortilla chips, salsa and queso under the On The Border brand. Our data shows one in four consumers increased their spicy food consumption last year. Coronavirus was good for Campbell. Earlier this year, Truco wooed longtime PepsiCo exec Lisa Walsh to helm the firm. Truco Enterprises Dallas, TX 75367-1169, Filed Under: Leadership, Success Tagged With: Construction, USA, Leadership, Success, Boardroom Exclusive, The landscaping industry is a lucrative one, with a market size of $102 billion in the U.S. and a 3.8% growth rate between 2015 and 2020. 92008, Copyright 2020 © BOSS Magazine ( a Digital Ink brand ) All rights reserved. Tasteful Selections – Small Potatoes Are A Big Deal! What Impact Might Microsoft’s Acquisition of Bethesda Have on Trading? “To me, that's the basis of everything we do, starting with our phenomenal base chip and then building off of it. Campbell Soup orders surge on COVID-19 stay-at-home orders, California residents do not sell my data request. Truco Enterprises is the exclusive licensee of the On The Border brand … It’s why people say, ‘I love On The Border chips,’ she enthused. Getting On The Border on that crucial grocery list is a new partnership with Mexico’s legendary Tajín seasoning company, and the introduction of Taste of Tajín tortilla chips. The proprietary chili-lime seasoning is a table staple in Mexico, much like salt is here. In Mexico, however, consumers relish the spice on everything from fruit and veggies to meat, poultry, candy, even ice cream. For us, being a high-quality brand, knowing exactly what's in their bottle was most important to us. The Company’s products are sold … Though we don’t currently offer coupons online, check your local store for great deals on our chips and dips. 5050 Avenida Encinas Our chips, salsas, and quesos have become the “center of the snack” … and an essential staple in homes throughout the country. The acquisition of Truco, based in Carrollton, Texas, is only the latest of Utz’s efforts to expand its market. Hanover in 2009 making delicious, authentic chips, salsas and queso products up 2.25 % niche. 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